I read a blog somewhere (I can't remember where) the comment that the NY Times Select programme has signed up enough paying customers to generate about $6 million in revenue. The writer went on to ask the question that if a year ago someone came along and offered the $6 million to the NY Times in return for guaranteed reduced numbers of readers and a smaller global influence "footprint" by the NY Times.
Good question. Would that have been worth $6 million? Is that a good offer?
Like or not, they accepted the offer.